Business Details
29 Years
experience
Hotel Suite Resales in Central London
London Link is a specialist real estate agency dedicated to the resale of hotel suites at Park Plaza County Hall and Park Plaza Westminster Bridge in London. Established in 1997 by Lesley Balding, our agency combines over 25 years of expertise in London's property market with a focused approach to hotel suite investments. We provide tailored guidance for investors seeking high-yielding opportunities and support for existing suite owners looking to sell. Our founder-led service ensures transparency, professional expertise, and comprehensive support throughout the investment process. With a deep understanding of the South Bank's premium properties, we offer access to exclusive resale opportunities in two of London's most iconic 4-star hotels.Our clients benefit from detailed financial analysis, hands-on assistance with viewings, and ongoing aftercare services. We specialise in demystifying the complexities of hotel suite ownership, including lease structures, income distribution models, and personal usage rights. Our proven track record in facilitating successful transactions across both Park Plaza properties demonstrates our commitment to delivering measurable results. By maintaining close relationships with hotel operators and asset managers, we ensure our clients receive accurate, up-to-date market intelligence. Our dedication to ethical business practices and client-centric service has earned us the trust of both domestic and international investors.
Services
Hotel suite resale
Investment analysis
Property valuation
Income projections
Leasehold guidance
Details
- Year established: 1997
Highlights and features
- Established in 1997 with exclusive focus on hotel suite resales
- 999-year leases available with share of freehold benefits
- Proven 10-year financial track records for select properties
- 25-year management contracts with international hotel brands
- BDO-audited income distributions ensuring financial transparency
What people say
Exceptional market knowledge
Transparent financial guidance
Personalised investment support
Professional transaction management
Global investor experience
Services
Hotel Suite Resale
We specialise in reselling premium hotel suites at Park Plaza County Hall and Westminster Bridge. Our portfolio includes studio, junior, and penthouse suites with yields ranging from 5.89% to 7.78%. Each property comes with a 999-year lease and share of freehold benefits, offering long-term security for investors seeking hassle-free ownership.
Investment Analysis
Our detailed investment analysis covers historical occupancy rates, income projections, and yield calculations based on 2024 net operating profits. We provide BDO-audited financial statements and explain the points-based booking allocation system that ensures equitable income distribution across investor-owned suites in both hotel locations.
Leasehold Guidance
We explain the unique ownership structure of hotel suites with 999-year leases and share of freehold arrangements. Our guidance covers personal usage rights, management contracts with Park Plaza Hotels Europe, and the benefits of non-residential zoning that eliminates council tax obligations for these properties.
Market Valuation
Our valuation service assesses current market values for hotel suites based on location, aspect, and income potential. We consider factors like panoramic views, atrium positions, and proximity to South Bank attractions when providing free market appraisals for suite owners considering resale.
Investor Support
From initial consultation to post-purchase support, we guide investors through every stage. Our services include arranging hotel stays for prospective buyers, explaining income distribution schedules, and providing ongoing assistance with asset managers like Mulberry for Westminster Bridge properties.
People
Lesley Balding
Founder
With over 30 years' experience in London's property market, Lesley established London Link in 1997. She specialises in hotel suite investments, offering expert guidance on yields, lease structures, and market trends. Clients praise her transparent approach and market knowledge.
Questions
What are the benefits of hotel suite ownership?
Hotel suite ownership offers hassle-free investment with professional management, regular income distribution, and 999-year leases. Owners receive a share of rental income while avoiding traditional property management responsibilities.
How are rental incomes distributed?
Income is distributed bi-annually for County Hall suites and quarterly for Westminster Bridge properties, with all financials audited by BDO. The points-based system ensures fair allocation of bookings across investor-owned suites.
Can owners use their suites personally?
Most agreements allow limited personal use. We explain specific terms during consultations to help investors choose suites that align with their lifestyle and investment goals.
What are the tax advantages?
Hotel suites are not zoned residential, meaning owners avoid council tax obligations. The properties benefit from commercial management arrangements while offering private ownership through share of freehold arrangements.
How do yields compare to traditional investments?
Current yields range from 5.89% to 7.78% based on 2024 net operating profits, with properties priced between £259,000 and £500,000. This compares favourably to many traditional buy-to-let investments in central London.
Reviews (5)
Andrea O.
May 18, 2019
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Great company, excellent service, I would highly recommend. Thank you to Jose for being so professional, it was a pleasure working with him.
Yolitas Bodyshop
Mar 22, 2019
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A very professional company with professional staff such as Jose.pleasure to have rented a property through London Link
J. Enhammar
Mar 12, 2019
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Highly recommend London Link. They are very knowledgeable of the East London area with great customer service. Dealt with anything ranging from New Tenancy, change of tenant and general maintenance request. Jack Ireland in particular deserve an extra mentioning as he usually responds and helps with any queries within a few hours.
Alejandra Romero
Jan 08, 2019
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Highly recommend Jose and his team. Thoroughly professional and great customer service! Overall extremely happy with the service provided.
Yaz F.
Jan 07, 2018
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Well trusted, geat experience and high quality services. More precisely, big thanks to Jose Morales for helping out securing wonderfull flat at Canary Wharf and to Jack Ireland to manage it.
